Toyota’s Community Involvement

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Toyota Motor America stepped out in style in Detroit on the North American International auto show. For a corporation known for its technologically advanced and extremely stylish automobiles Toyota did something completely unexpected and very much appreciated with the people of Detroit. When you haven’t had a chance to check out the great Toyota lineup of vehicles as yet make sure to visit Toyota dealer in Sunnyvale.

Recognizing that the state of Michigan, and Detroit especially, as gone through some very tough economic times Toyota chosen to do something special to give back to the community. Toyota has initiated a program called “Walk during my Boots” and that is a community outreach project that had been set up to assist homeless and low income families. The program now in its fifth year and it is extremely popular and shows the amount of Toyota cares about the community. So that you can help families in need through the winter months, over 1000 pairs of winter boots and socks were donated.

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As well as the socks and boots which were gratefully received through the Detroit community the company has additionally contributed more than $65,000 cash in the Detroit area alone, with $ 15,000 being donated just this year. The event, located on Detroit’s Eastside was held at the Salvation Army Connor Creek Community Center, which serves as a homeless shelter for single mothers along with their children as well as for disenfranchised women. Staff with the Salvation Army facility revealed that the program had been a huge success and that they felt that the program was incredibly important for residents of Detroit, explaining that many of these low income families and children of our own forced to walk to school without winter boots or warm socks in an area of the United States where snow and cold in the winter months are a fact of life.

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Although companies make altruistic gestures by donating money to various charities to result in, for the most part it does not get the opportunity to see how they’ve helped the communities the donate to, by taking the approach that Toyota Motor Corp. has of giving winter boots and warm socks to families in need, they get the chance to see firsthand the good that they’re doing in the community. Now if only more companies would follow Toyotas lead the world would be a much better and warmer place. For some great Toyota vehicle deals don’t forget to pay a visit to Stevens Creek Toyota.